Stop Shouting into the Void: Why You Need SEO

What if you could access an audience, even without followers?

February 26, 2024

Creating content, especially a blog post, can feel like shouting into the void.

What if you could shout into a crowded room?

Or into a baseball stadium of folks who were interested in what you had to say?

What if you could announce your message to a trade show full of people ready to buy exactly what you’re selling?

That’s the power of Search Engine Optimization or SEO.

3 Things You Should Know about Keyword Research

Search Volume

Keyword search volume is how many people are searching for that keyword.

Think of keyword search volume as how many people are at the trade show.

Search Intent

Keyword search intent speaks to the motivation of the user searching for those words. Are they just looking for information or are they ready to complete a transaction?

Think of keyword search intent as how many folks brought their wallet to the trade show.

4 Types of Search Intent from https://www.semrush.com/blog/search-intent/

Keyword Difficulty

Keyword difficulty is how hard it would be to “rank” for this keyword.

Think of keyword difficulty as how many other vendors are at the trade show already selling from established booths.

Beginner Blogger SEO Journey

Stumbling in the dark

I started a blog late last year, and it only has about a dozen posts, but two of them have organically ranked on Google so far!

(I’m not talking about the front page of Google, but I’m pretty proud of positions #26 & 58 for a budding blog.)

Getting More Strategic

I’ve been learning SEO with the help of Semrush’s free academy, so I trialed their SEO software and I was blown away by what the site audit revealed! (FYI this content is not sponsored.)

My teeny, fairly new website already had broken links, missing meta descriptions, and missing H1 tags - all issues that could be impacting my reach.

But most of it was easy to fix! I’m a numbers gal who loves tech, so I geeked out exploring all the different stats and reports in Semrush.

Wondering Which Posts Were Ranked?

Write internal emails that get actioned with BLUF

Learn about the BLUF (bottom line up front) technique and a skimmable "F" structure. Stop wasting time following up on emails that weren't read.

The Key to Delegating without Micromanaging

The Concept of Task Relevant Maturity. Is micromanaging always bad? How to let go and delegate with confidence. Set your direct reports up for success.

Advice for new bloggers and businesses looking to increase traffic

If you feel like you’re posting into the void, it’s time to review your website’s potential technical issues with a site audit and spend some time on keyword research.

You can explore a free trial with Semrush, but those tools are also available on their free plan (See What Can I Do With a Free Account From Semrush.)

SEO is about more than keyword research — there are technical issues to consider too!

Where to learn more about SEO

I’ve only been learning about SEO for a few months, but if you want to learn more Semrush has an incredible blog.

Hm, it’s like they figured out how to drive prospective customers to their site for information before they’re ready to buy. Sounds like a good idea. 😉

Now, if you’ve read this far, you know I’m a Semrush fan. But to arm you with the resources to comparison shop and see what works for you, here are some other resources you might want to check out:

Feel free to let me know anything I missed or drop your own tips in the comments!

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